Executive Team | BHHS Florida Realty
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Rei L. Mesa
President of Florida Real Estate Services, President and Chief Executive Officer of Berkshire Hathaway HomeServices Florida Realty

Rei is a Certified Real Estate Broker (CRB) and a Certified Residential Specialist (CRS). Rei is responsible for managing all aspects of the company including strategic growth, new business development, profit and loss, and acquisitions. He has more than 30 years of experience in the real estate industry.

Rei is widely recognized for his community involvement and leadership and is active in the real estate industry on both the state and national levels. He currently serves as the National Association of REALTORS® (NAR) director, as well as on the Executive Committee, Corporate Investors Council, Large Firm Involvement Advisory Board, Large Residential Firms Real Estate Advisory Group, RPR Advisory Board, realtor.com® Advisory Board and NAR’s Project Upstream. Mesa was named by the Swanepoel Power 200 as one of North America’s Most Powerful and Influential Residential Real Estate Industry Leaders and recently included in the RISMedia’s 2020 Real Estate Newsmakers Hall of Fame.

Under Rei's leadership, Berkshire Hathaway HomeServices Florida Realty, Florida Real Estate Services has raised more than $3.8 Million dollars for the Sunshine Kids and is recognized as the Network's #1 fundraiser in Florida. The Sunshine Kids Foundation is a not-for-profit organization dedicated to providing positive group activities and emotional support for young cancer patients.

Rei L. Mesa

Raul Rodriguez
Vice President of Finance, Real Estate Services

Mr. Raul Rodriguez is the Vice President of Finance, Real Estate Services, and is responsible for budgeting, forecasting, and financial reporting for all aspects of the Real Estate Services subsidiary. Mr. Rodriguez is responsible for overseeing Real Estate Services’ facilities and IT desktop and application management, and also has responsibility for the analysis of acquisitions and new start-ups and provides management recommendations on pricing as well as coordinates the due diligence activities. Mr. Rodriguez reviews all new programs (e.g. marketing or compensation-related, etc) and is responsible for identifying and negotiating new leases as well as changes to existing leases for all new office spaces to ensure financial return is realized and programs are aligned with business objectives. Mr. Rodriguez earned his Masters in Accounting from the University of Florida and was a licensed Florida Certified Public Accountant and previously held a management position within a national public accounting firm.

Raul Rodriguez

Rosalie Palmer
Director of Internal Operations

Prior to joining Berkshire Hathaway HomeServices Florida Realty, Rosalie Palmer was Arvida Realty Services Vice President of Business Development Administration. She joined Arvida in 1985 after migrating to Florida form her native Jamaica. At the time, Arvida was Merrill Lynch Realty. Palmer worked with the company for more than 14 years and held a number of positions while increasing her responsibilities as assistant controller and administrative manager. Palmer helped the company through changes in administration and real estate branding.

Palmer has a degree in accounting. She received her real estate license in 1988 and the Certified Relocation Professional designation in 1999. She is married with one daughter and enjoys tennis and music.

Rosalie Palmer

Sharon Sapp
Relocation, Business Development, & REOs Vice-President

With more than 20 years experience in the real estate and relocation industries, Sharon Sapp now serves as our relocation and business development vice president.

Sapp has held various real estate brokerage relocation positions specializing in business. Sapp also has experience in corporate development and has worked for a third party relocation company.

Sapp was the recipient of the Relocation Director of the Year award for 2003. Sapp is an honored member of the Employee Relocation Council with a CRP designation. She is a member of the Relocation Director’s Council and a long-standing member of the Relocation Advisory Council for Berkshire Hathaway HomeServices Florida Realty Relocation.

Training and assisting employees are Sapp’s passions. She is a Berkshire Hathaway HomeServices Florida Realty Referral Services Mentor. Sapp believes in enjoying life whether working or playing.

Sapp is an avid tennis player when she is not wrapped up in a Corporate Group Move or international corporate relocation.

Sharon Sapp

Elaine Glandon
Vice President, Northwest and Central Region

Elaine Glandon oversees the operations of Berkshire Hathaway HomeServices Florida Realty branch locations in the Northwest and Central regions with more than 400 sales professionals.

She began her 30 year real estate career in Florida and has more than twenty years of management experience. Prior to joining Berkshire Hathaway HomeServices Florida Realty, Elaine was an award winning Branch Manager for a large national real estate company, managing locations in Broward and Palm Beach Counties. She joined Berkshire Hathaway HomeServices Florida Realty in December 2000 as Branch Manager, opening the flagship Boca Raton office while also managing two additional satellite offices for the company.

Elaine holds a Florida Real Estate Brokers license and has earned the Certified Real Estate Brokerage Manager designation from the National Association of Realtors.

Elaine Glandon

Carol Hill, CRB, GRI
Regional Vice President, Northeast

Carol is responsible for the Branch Sales Offices in Palm Beach, Martin, and St. Lucie Counties. The Northeast Region is comprised of 11 locations and 500 of Sales Professionals.

Prior to joining our company Carol Hill, was named as the Senior Vice President of Berkshire Hathaway HomeServices Florida Realty Network Realty in 1998 which is based in Jacksonville, Florida where she had been with the company since 1989. Carol was the Director of Facilities for Coldwell Banker Residential Real Estate in the Baltimore-Washington area overseeing 50 Branch Sales Offices with 1,800 Sales Professionals and 150 employees. Carol is the past-president of the Northeast Florida Association of Realtors and Hill holds the professional designation of Certified Residential Broker/Manager (CRB) and Graduate, Realtor® Institute (GRI). She is also a licensed Florida Real Estate Broker, and previously a licensed Florida Mortgage Broker. She is a past Director with the National Association of REALTORS®, Florida Realtors and a past Director of the Northeast Florida Association of Realtors. Hill’s community involvement includes three years as Chairperson for the Northeast Florida Association of Realtors Community Affairs Committee; Director of the Northeast Florida Association of Realtors Charitable Trust Committee, and a volunteer Captain with the Super Bowl XXXIX Host Committee, HabiJax; Realtors Ramp It Up, Paint the Town, Make A Difference Day, and The Sunshine Kids events.

Carol Hill, CRB, GRI

Shawn Strodoski
Regional Vice President, Southwest Region

Shawn is the Vice President of our Southwest Region which includes the Branch and Satellite Sales Offices in Marco Island, Naples 5th Avenue, Naples Parkshore, Ritz-Carlton Naples Beach Resort, Ritz-Carlton Naples Golf Resort, Bonita Springs, Fort Myers and Cape Coral.

Shawn has more than 35 years of Real Estate and Corporate sales, training and marketing experience, and a tremendous amount of knowledge, professionalism and enthusiasm. Shawn has accomplished a distinguished award of Top Real Estate Recruiter of the Year, five years in a row as well as been recognized as a top Certified Sales Coach. Shawn has written sales training curriculum for top local Real Estate firms and International Corporate firms and developed related training modules classes throughout the 50 states, and Hawaii.

Through Shawn’s involvement with the Women’s Council of REALTORS in Southwest Florida, she is already fully committed to the Sunshine Kids. And with Shawn’s love of Golden Retrievers, she also contributes to nonprofit organizations such as Golden Retriever Club of America, Golden Retriever Rescue of SWFL and Golden PAWS Assistance Dogs.

Shawn Strodoski

Stacy Benedict
Vice President eCommerce and Marketing

Stacy Benedict is our Vice President of eCommerce and marketing. Benedict leads the Company's statewide internet, mobile, social media, public relations, traditional advertising, and marketing initiatives and strategies.

Benedict has been with the company since July 2003. She was the local account executive for Realtor.com and the South Florida Regional Sales Manager for Visual Tour. Since 1996, Benedict has worked in the real estate industry both in Maryland and Florida. She has an active license with our Watermark Realty Referral Company.

Stacy Benedict

Jeff Hall
Vice President of Operations, Florida Title and Guarantee Agency

With over 20 years’ experience in the financial services sector, Jeff joined Florida Title & Guarantee Agency in 2015.  His experience within the financial services industry included work with national lending operations such as Flagstar Bank and Fannie Mae to serving as the Chief Operating Officer over REO, Title and Post-sale for a prominent South Florida creditors rights law firm before assuming the role of Statewide Operations Manager for FTGA and ultimately becoming Division President. In his role with FTGA, Jeff is tasked with oversight of all title and closing operations for the company. As of 2020, Jeff serves on the Florida Land Title Association’s Board of Directors, as well as the FLTA Government Affairs and Agent Section committees. In 2021, he was asked to join the American Land Title Association’s Values Committee where he works with leaders in the title industry throughout the country on issues and topics that affect the US title industry throughout the country.  


Jeff Hall

Luis Lopez
IT Project and facilities Manager, Real Estate

Luis Lopez is the IT Project and Facilities Manager, Real Estate Services, and is responsible for overseeing all aspects of Management of Information Systems as well as maintaining all the branch offices and corporate location in a good-functional status. Mr. Lopez is also responsible for assisting Mr. Rodriguez in identifying new locations to relocate existing offices as well as new start-up locations. These responsibilities also include building and/or remodeling spaces for new and existing locations. Mr. Lopez tests, approves and implements new software, hardware, IT services and providers to be implemented for our family of services that have an effect on the overall IT operations.  Lopez has being with the company since 1999 when we acquired Pratt’s and Associates, a Real Estate firm in Coral Gables, where he was an Information Technology Technician. Lopez earned his Masters in International Enterprises from the Polytechnic University of Puerto Rico and completed courses on subjects such as Microsoft, Cisco, Information Technology Infrastructure Library and Project Management Professional.

Luis Lopez