PRIMA Log In | BHHS Florida Realty
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Welcome to the Berkshire Hathaway HomeServices Florida Realty PRIMA Log In and Training Resources page for Sales Professionals!

To access the "back office" of your PRIMA Website, log into and then select Lead Resource  tile that is located on the right hand side of the homepage dashboard.

If you do not know your log in information, you can click on the Forgot Username or Forgot Password option located underneath the log in area.  Or you can contact the Berkshire Hathaway HomeServices Affiliate Assistance Hotline at 855-422-9052 and they can reset your password.

Once logged into the BHHS REsource Center and then into Lead REsource, you will be able to edit your website from the Services tab > Website Administration link, access your contacts, send emails, schedule action plans, and more!

PRIMA support is available Monday through Friday from 10am - 7pm, r[email protected] or 855-866-2447 Option 1.

Below you will find training videos to help you use the PRIMA Agent Site

Introduction Video

Introduction to Your PRIMA Agent Site

Specific Topics

Making Basic Changes to Your Agent Site

Creating and Featuring Jump Searches on Your Agent Site

Adding Additional Content to Your Agent Site

Working With Your Contacts

Creating and Assigning Action Plans

Thank you!